Fundraising September 15, 2024 – October 1, 2024 About fundraising
1

Measuring and managing customer relationship risk in business markets

Year:
2007
Language:
english
File:
PDF, 294 KB
english, 2007
3

The effectiveness of Key Account Management practices

Year:
2014
Language:
english
File:
PDF, 563 KB
english, 2014
12

Making customer relationship decisions: Analytics v rules of thumb

Year:
2014
Language:
english
File:
PDF, 312 KB
english, 2014
18

The Supply Chain Becomes the Demand Chain

Year:
2014
Language:
english
File:
PDF, 959 KB
english, 2014
19

Creating and capturing value in KAM relationships

Year:
2007
Language:
english
File:
PDF, 354 KB
english, 2007
21

Key account planning: benefits, barriers and best practice

Year:
2007
Language:
english
File:
PDF, 264 KB
english, 2007
23

Managing Customers Profitably (Ryals/Managing) || Increasing Customer Equity Using Value Propositions

Year:
2012
Language:
english
File:
PDF, 416 KB
english, 2012
24

Managing Customers Profitably (Ryals/Managing) || Calculating Customer Lifetime Value

Year:
2012
Language:
english
File:
PDF, 223 KB
english, 2012
29

Holding up the mirror: The impact of strategic procurement practices on account management

Year:
2006
Language:
english
File:
PDF, 131 KB
english, 2006
30

Using Real Options to Help Build the Business Case for CRM Investment

Year:
2005
Language:
english
File:
PDF, 265 KB
english, 2005
31

Are your customers worth more than money?

Year:
2002
Language:
english
File:
PDF, 137 KB
english, 2002
32

A stage model for transitioning to KAM

Year:
2009
Language:
english
File:
PDF, 245 KB
english, 2009
33

Determining the indirect value of a customer

Year:
2008
Language:
english
File:
PDF, 226 KB
english, 2008
34

Making customers pay: measuring and managing customer risk and returns

Year:
2003
Language:
english
File:
PDF, 96 KB
english, 2003
36

Where's the strategic intent in key account relationships?

Year:
2013
Language:
english
File:
PDF, 298 KB
english, 2013
39

Pricing for value in ICT

Year:
2005
Language:
english
File:
PDF, 225 KB
english, 2005
40

Managing Customers Profitably (Ryals/Managing) || Calculating and Using Customer Equity

Year:
2012
Language:
english
File:
PDF, 375 KB
english, 2012
41

Managing Customers Profitably (Ryals/Managing) || Managing a Customer Portfolio Using Customer Equity

Year:
2012
Language:
english
File:
PDF, 261 KB
english, 2012
42

Managing Customers Profitably (Ryals/Managing) || Customer Profitability Analysis

Year:
2012
Language:
english
File:
PDF, 389 KB
english, 2012
43

Managing Customers Profitably (Ryals/Managing) || Customer lifetime value

Year:
2012
Language:
english
File:
PDF, 357 KB
english, 2012
45

The Role of Social Capital in the Success of Fair Trade

Year:
2010
Language:
english
File:
PDF, 282 KB
english, 2010
47

Cranfield on Corporate Sustainability || Implementing sustainable marketing

Year:
2012
Language:
english
File:
PDF, 271 KB
english, 2012
48

Managing Customers Profitably (Ryals/Managing) || Latest Thinking on Valuing and Managing Customers

Year:
2012
Language:
english
File:
PDF, 264 KB
english, 2012
49

Managing Customers Profitably (Ryals/Managing) || The Relational Value of a Customer

Year:
2012
Language:
english
File:
PDF, 288 KB
english, 2012